Do I Really Need a Professional?
So, you’re considering hiring a professional photographer and/or videographer. Maybe you’ve got a big event coming up, are branding your business and need digital content, or just want some nice, fresh photographs of you and your family.
You might also be remembering how much you just spent on that new phone with the really great camera inside of it. It’s true -- there have been some great advancements with our phones, and that portrait and video mode can do a lot. But can it do everything you really need?
Here I’ll discuss some of the [really wonderful] benefits to hiring a professional photographer and videographer to capture moments that need to last forever or content that will be used to generate revenue.
4 reasons to hire a professional
1. We Have the Right Gear
If you’re looking for a certain kind of photograph or video, there are specific flashes, lighting systems, lenses, cameras, and even film (yes! It still exists) that are designed to complete that task. We also have computer and laptop powerful enough to operate the editing programs at fast speeds. This equipment and software is often pretty pricey for the average person to just have on hand, much less know exactly how to use. This is the difference between images that are adequate and awesome.
Consider the 70-200 f/2.8 lens. These are expensive, heavy, and impractical for casual individuals who enjoy snapshots with their phones. And while you could spend the equivalent of a few months’ rent or car payments on one of these lenses, you might be better off forking over a fraction of that amount to a professional instead.
When used correctly, we create an image that is awesome -- a memory, a gift -- that will last a lifetime.
Certain scenes, like the one below, simply cannot be captured with a cell phone or a basic kit lens. This photo was captured after the sun set and both the water all models are in focus and well lit due to my camera, lens, and lighting. It can be printed in any size and not be pixelated.
2. Experience Matters
While it’s true that almost any camera today can produce outstanding results, great photos are about more than just a camera. Professionals know this, which is why our websites and social media posts aren’t about what cameras we have or what accessories we use.
When you have a professional, you get to receive that person’s attention and vision. We have a trained eye and plenty of experience and can save you a lot of hassle and time trying to correct mistakes or re-do the session entirely.
A professional photographer and videographer are considering the lighting, contrast, color, lines, composition, and design of each frame.
You’ll also get the added value of our guidance. Your content creator can look at different aspects of the shots and tell you what might need to be changed, moved, smoothed out, tilted, or adjusted in any way. A true professional is confident enough to let you know if the shots being taken are working -- or not.
A professional photographer and videographer understand concepts like lighting, locations, and editing and how to use them to make the types of images that stand head and shoulders above what most people can get.
3. We Have Post-Production Skills
Professional photographers and videographers have the skill (and software) to edit your photos after they’ve been taken. We use our expertise to bring out the light and color, or make other modifications, to enhance your images.
In the end, you’ll wind up with beautiful imagery and a depiction of a moment, a place, and loved ones, captured with ease, skill, and respect. And you never had to shed a tear to make it happen.
4. You Get Guaranteed Quality for Your Money
Professional photographers and videographers truly enjoy our work, which will reflect on the quality of your photos and videos. Yes, our labor will cost you, but you will get quality work in return. We listen carefully to all your requirements and help you capture the best moments to get the most out of each session. POP Imagery is not satisfied with your final product until you are. You can be sure that you will never get an unfocused picture or video, where you look like a ghost, from a professional.
This assurance is necessary for bloggers, social media influencers, weddings, baby showers, creating marketing and branding content, and even e-commerce business owners.
As you can see from the points mentioned above, hiring a professional to take your portraits or create your video has many benefits. Whether you will hire one is your choice, but don’t be discouraged because of the cost. Think of it as an investment in your best memories. Many years from now, you will be much happier to look at a family portrait captured by a professional than to one taken by you at the wrong angle.
In Conclusion
Remember, just because your camera shoots 20 megapixel stills or shoots 4k video doesn’t mean you can use it to capture your event or create your next marketing piece. Know your goals and know that a true professional is going to get behind your business, wedding, headshots or etc., and put all their gear and know-how into making you a success.
If you have questions about whether you should hire a professional for your visual content creation, contact us for a consultation or a quote!